Episode 04 · E-commerce
Selling 900 candles a month from a spare room
Sam started with £300 and a market stall. No ads for the first year. We break down where the orders actually come from and why he ignored TikTok until month 14.
24 July 2026 · 49 min
Audio drops soon
Selling 900 candles a month from a spare room
49 min listenRecorded in one sitting, unedited answers
- Guest
- Sam Okoro, Founder
- Business
- Small Hours Candles
- Sector
- E-commerce
- Stage
- Year 2
- Based
- Bristol
- Numbers
- £186k turnover, 2 part-time staff
Session notes
Sam shares his packing setup, his return rate, and the wholesale deal that changed his cashflow.