Episode 05 · Agency
The £40k mistake that taught me pricing
Priya undercharged for two years and nearly lost the studio doing it. This is the pricing rebuild, client by client, and the awkward emails that came with it.
31 July 2026 · 46 min
Audio drops soon
The £40k mistake that taught me pricing
46 min listenRecorded in one sitting, unedited answers
- Guest
- Priya Raval, Managing Director
- Business
- Northbank Studio
- Sector
- Agency
- Stage
- Year 3
- Based
- Leeds
- Numbers
- £410k turnover, 6 staff, 62% gross margin
Session notes
Includes the exact wording Priya used to raise prices with existing clients, and which three clients she let go.